They are not REALLY profiting the way
they might if they took a little different approach. The solutions that
business owners need to really make a difference in the bottom line,
require more than just bringing volumes of traffic to a site. You need
targeted traffic mixed with a web strategy to compel response.
group that seems to be doing well at first but the truth is they are
making lots of promises and sales but they are not able to hang on to
clients very long because they are not delivering long term results.
Many of my SEO
clients have been with me 5 years plus. (I am still taking on new ones
Let's talk about
the benefits of SEO to you as a search engine marketer, then we'll give
you 5 ways to profit:
Here are just a
few legitimate benefits of offering SEO services to your clients.
your sales There's no telling how many sales you can make when you
not only can talk the talk but you can walk the walk and REALLY deliver
results. Prospects can sense there is something different about you and
your services. You are known as the one who fixes up Web sites that
your repeat business I learned that just because someone buys a web
site, it does not mean that they are happy with it. But if you can turn
that Web site around and make it work, then that same client may even
BUY a second or a third Web site, not to mention, buy various
promotional services. All they need to see is, that what you do… really
your referral business What can I say, but word gets around quick!
Business owners talk to other business owners and every time you help
someone out and make them successful on the net, it's like they tell
everyone else they know. Referral business is wonderful!
your credibility With the right training and talent, your client
comes to think of you as simply brilliant. This is not because you are
REALLY brilliant, but you just look after your client's business as if
it were your own. If your client insists that they have the best web
marketer and SEO on the planet, why burst their bubble? You make them
prosper and they make you prosper.
your confidence There is a difference your client notices in
you...right down to your body language and that inner knowing that if
I've gotten other folks awesome results last week, I can do it again no
problem this week.
your authority I can not say enough about solid communication and
managing client's expectations honestly.
loyalty Let the competitor just try and steal your clients with
false promises or tricky claims. You've done a great job of educating
your client and making them web wise. Now these things are quite
profitable sounding but honestly, they are really just fringe benefits.
Lets move on to talk about real profit options.
5 Ways to Profit
from SEO: Here's how it starts~
focusing on sales and start focusing on your clients success!
There are so many
"webmasters", web designers, graphic artists in this business. Does it
not just scare you a little bit? Don't we have to enter into competition
with other web developers and does it not become a rat race?
Start focusing on your
Do all that you
can do to make them successful. Pour all of your talents into making
their projects work. So many folks I talk to can never stop thinking
about where they will make their next sale instead of delivering results
to the clients they ALREADY have and in so doing, you establish lifetime
Make your client
successful and they will literally become part of YOUR sales team.
2. If you're
not up to speed, you better catch up fast. A difference in your
performance is a difference in your profits!
If you are not up
to speed on solid SEO marketing techniques and methods, start learning
now. Take a course or study at a live workshop, but however you do it,
get your SEO skills up to speed so you can really help people. If you
can show them a strategy that really puts dollars in their pocket,
they'll put dollars in YOUR pocket!
3. How's your
batting average? How about profit sharing?
If your skills
are medium to above average, why not share in the profits yourself. I am
referring to offering someone a vertical contract. This would be a deal
where you own part of the company in return for making it successful
with your SEO skills. Don't brush this off. There are some exceptional
deals to be had if you start thinking laterally.
forget your community and charitable work.
When's the last
time you helped promoting a charitable work at NO cost. Build a site and
promote it for the Literacy counsel or the Easter Seals Society or your
Local Rotary Group or your Chamber of Commerce. Don't forget that this
work will often open unusual and even surprising doors. Help make others
successful and you will not fail. Many important leaders within your
local community will be serving on these committees right next to you! A
great way to network and meet new people and help the cause.
5. Watch the
latest SEO trends and position yourself to take advantage.
The study and
practice of SEO has been very good to me. Five years ago, I never
dreamed that my study of Optimization would lead to the Internet
lifestyle. I look after my clients well and sometimes go a little beyond
what some might do in the call of duty. I have clients that pay me well
for my services and demonstrate that they care about my business. As a
result of the work I have done, I have enjoyed wonderful repeat business
and client loyalty. Referral business is the best type of business going
because it does not really involve a lot of preparation or hard work.
You know that when you arrive, that they really want YOU to do the job
because of your track record. It's wonderful business.
I could write a
lot more but I hope you get the picture. If you have not been enjoying
good profits, a rewarding lifestyle and being appreciated by your
clients your need a plan of action.
1. You MUST be
able to "deliver" and really make a difference. Do whatever it takes to
get your SEO skills and lateral thinking skills up to speed.
2. Run a balanced
business. Are you charging for what your services are worth?
There are some
folks who charge steeply and don't know how to get the results. For gosh
sakes, if you're good at what you do, make sure you are charging well
for your services. You DESERVE fair reward if your considerable skills
are helping other business owners to prosper. (some people are afraid to
charge for their work)
Note: The ones
that charge steeply but DON'T deliver may make a few dollars initially,
but they won't enjoy the customer loyalty, the referral business, repeat
business that you do and they won't have a "customer for life" like you
3. Don't forget
to recognize and be thankful for the progress you've already made. Be
sure to benchmark your victories but even more important, celebrate your
CLIENT'S VICTORIES too! After all, you helped bring them about.
4. Give something
back to your community (with gladness). Look for opportunities to help
others who genuinely need help and avoid those who are only after your
talents to exploit them. (Trust me, when your SEO talents and success
stories increase, you'll have strangers coming out of the woodwork to
take you to dinner and pick your brain). Proceed with wisdom.
5. You must be
willing to change and take action! Performing the way you perform now
has delivered a certain result. So if your happy with that result, carry
on exactly the same way and you should get very similar results. If you
are not happy with your results now, then you must change the way you do
Same action =
= new results
Are you looking
for new results?
Is it a time for
a change of action?
you the ultimate success
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