With online press release one can simply
reach the targeted online community. PR web-sites offers article
submission database of free content and reprint articles. Publishers,
who are in quest of free reprint articles and the business community,
who wants to shoot their business, make the best use of this significant
resource to enhance their marketing weapon.
Here are ten effectual tips to write well
drafted press release.
1. Starting should be solid: Your title
and initial lines should cover, what you want to convey. The remaining
part of your press release should depict the detailed information.
2. Draft it for journalists & media
agencies: The journalists receive thousand of press releases on daily
basis. The media agencies and journalists would grab your press release
and only if, with slight editing or no alteration.
3. Consider addressee’s Interest: The
audience’s interest consideration is most important to be keeping in
mind that if you were a part of audience, would you be interested like
to read the press release, you have written.
4. Make it appear practical: Point out
real facts of your company or organization, as people are also
intellectual enough to make out what is true and what is not? Present
information on product and services in what they are interested.
5. Tie the story with real facts: Don’t
put bluff and add-ons. If you find the content using much added extras,
make it natural and real. If content seems too good to be true, turn
down the tone little, as it may possibly hurt your own credibility.
6. Use only necessary words: Don’t use
extra adjectives, extravagant language, or unnecessary expressions like
“The most powerful”. Describe your story with lesser words, as verbosity
distracts from your content.
7. Avoid using jargon: Limited use of
jargon could be allowed, if you aim to optimize news release for search
engines. The finest technique to communicate your press release is to
speak neatly, using regular language.
8. Avoid exclamation: The use of
exclamation point (!) may hurt your press release. But, if you have to
use an exclamation point, use only one.
9. Company permit: Companies are very
defensive about their name and credibility. Get written permission
before putting in an information or quotes from officials or associates
of other companies/organizations.
10. Company Information: The press
release should conclude with a short description of your company, which
illustrates your company, products, service and a brief history of
company. But if you are making a combined press release of two or more
then two then you should, provide information of all the companies.
Writing quality press releases is a
process that requires immense skill and experience, as every single word
of a press release may be examined. This is why many companies hire
public relation firms for official press releases and other media
Inaccurate or poorly drafted
information in an official press release can be a point to slicing a
company or organization’s credit.