Methodology for building link popularity
through Reciprocal Link Exchange Programs
1. Create a html page, preferably named
as "Resources/Links/Partners" and place a link of this page from Index
Page of your site. This page should never be more than 1 click away
from the index page of your site, else webmasters won't be interested
in participating in the reciprocal link exchange program.
2. Target both "industry-related" and
"non-industry-related" websites as your link exchange partners. For
example, if you are providing SEO services, then try getting links from
"industry-related websites (i.e. websites dealing with SEO, maybe your
business rivals). This is important, because if 10 of your rival (here
SEO) sites give link to your site, then Google will surely pay
importance to your site, because getting links from rival companies are
difficult. Your site MUST be of some high caliber, else the other 10
sites won't have linked! Also, try procuring general links as well.
3. Always exchange links with websites
which have high PageRank (PR) (at least 4, the more the better!) (both
Index Page as well as Resources/Links Page of the Link Partner's site
should have PRs of >=4)
4. Have a link code ready for
participating in link exchange program. Here is a sample link code for
our SEO company.
Search Engine Optimization, Ranking,
Placement Services - Offers Search Engine Optimization, Ranking,
Placement Services to get top 10 ranks in various Search Engines.
Always prefer a text link (as given
above) in comparison to a banner link, where your chance of Google
spiders, i.e. Googlebot finding the potential keywords is limited only
to the "alt tag" of the banner. Also, Google pays importance to the
text of the incoming link/anchor text (i.e. the incoming link text must
contain high potential, relevant keywords), so develop a link text with
title ("search engine optimization ranking placement services") which
will help you in Google Ranking.
5. Refrain from java script link code
because Google spiders find it difficult to index.
6. There are various ways of
approaching and procuring potential link partners. Firstly, how to get
industry related websites to link to yours? Suppose, "search engine
optimization", "search engine promotion" and "search engine ranking"
are 3 of your core keywords. Go to Google. Type in each of the three
keywords, and find the top 10 sites for each keyword. Now, you have 10
* 3 = 30 websites. Visit the links page (if applicable, since some
sites refrain from participating in link exchange programs) of each of
the 30 sites, and note down all the sites that are linking to these
sites. For example, if each of these 30 sites have 10 sites linking to
it, you have 10 * 30 = 300 potential websites to exchange links with.
(Please note that our experience shows that conversion rate of
successful link exchange is 1 in 4-5, i.e. if you approach 4-5
websites, 1 site will ultimately provide you with reciprocal link, so
in order to get high incoming links, you must research extensively and
find more potential link partners. Also, as mentioned above, always try
to exchange links with websites having PR >=4).
7. If you request a link to a
top-level page or the homepage of your site, this will have a positive
effect on this page. If the PageRankô of this page increases, then the
page below it will increase (if the internal linking structure is
correct), but it will still be one PageRankô number below the page
above it that was linked to.
8. Manually submit the page to Google
where your link partner has placed the link of your site.
For example, if your link partner's
website is www.abc.com and he has placed your website in his resources
page, namely, www.abc.com/resources.html, then go to http://www.google.com/addurl.html
and submit www.abc.com/resources.html. It is very essential for getting
good ranks in Google that you submit the page where your site has been
placed by your link partners.
Importance of Messageboards, General
Forums and Guestbooks
Of late, you will find that some
websites belonging to the "most-highly-competitive" industries (e.g.
casino gambling industry, domain registration and web hosting industry)
that have achieved top ranks through links from messageboards, general
public forums and guestbooks. These techniques are sometimes highly
profitable for Google Ranking and hence, it is wise to do some research
in Google and find some popular messageboards/forums/guestbooks which
are already in Google's Index. Here also the target should always be to
get messageboards/forums/guestbooks which have a minimum PR of 4. After
finding the potential messageboards/forums/guestbooks, submit your
site's information, containing a description and URL in those
For example, let's say
www.messageboard.com is a popular messageboard
After you have submitted your site's
information in www.messageboard.com, it will generate a URL, say,
www.messageboard.com/msgboard/1.html where your site has been placed.
Here also, you need to submit this newly-generated URL (i.e.
www.messageboard.com/msgboard/1.html) which contains information and
links to your site to Google (http://www.google.com/addurl.html) for
achieving good ranks in Google.
Note : Try targeting messageboards of
educational (.edu)/governmental (.gov) institutions since they usually
have high PRs and receive huge amount of traffic every day.