Optimize your website to be search-engine
friendly. Submit it to various search engines and directories.
In addition to major search engines such
as Google, Yahoo, and MSN, it's worth submitting to lesser known web
directories. If your website is listed in as many places as possible, it
can boost your rankings in major search engines as well.
2. Affiliate Program
Set up an affiliate program where you
pay people a percentage of each sale for referring customers to you.
Spread the word about your affiliate
program by submitting it to affiliate program directories and contacting
the owners of related websites.
3. Link Exchanges
Create a links page that will contain
the links to other non-competing websites in the same industry.
Contact the owners of other websites
with your proposal to exchange links. You will add their link to your
links page, and they will link to your website in return.
4. Post In Forums
Visit the online discussion forums
where people in your target market like to gather. Post useful responses
to people's questions, and include a link to your website at the end of
your post next to your name.
5. Comment On Blogs
Visit other people's blogs on the topic
related to your website. Most blogs allow you to add comments about the
issues being discussed.
Add insightful comments about the blog
topics, and leave your website link. Your comment and your link will
permanently remain on the blog website.
6. E-Mail Signatures
Create an e-mail "signature" - your
name, your website address and a short tagline describing the main
benefit of your site. Set your e-mail program to automatically add your
signature to every e-mail that you send.
7. Traffic Exchanges
There are many times of traffic
exchanges but the idea is the same - you team up with other webmasters,
and they send you traffic in exchange for you sending them traffic.
Search the web for "traffic exchange" to find those services.
8. "Pass-Around" Strategy
Create something of value that people
will pass around. It can be a report with useful information that you
allow people to give away. It can also be some kind of cool and unusual
webpage that people will want to e-mail to all their friends.
Of course, the pass-around item will
include your advertisement and your link, spreading the word about your
9. Writing Articles
Write articles on the topic related to
your website, and include a link to your site in your author bio. Submit
your articles to article directories, and allow people to publish your
article in their newsletters and websites.
Your articles will spread around the
web like wildfire. People will read them and visit your website.
The best part is that people who read
your articles will regard you as an expert, and they will be much more
likely to buy from you when they go to your website. How's that for a