A blog is just the short way of saying
web log, which can be compared to an online journal or diary. However,
blogs donít have to be personal information. They can include news,
thoughts, opinions, challenges, history, and anything the blogger
wants. The most important aspect of a blog is that it is updated on a
schedule and a regular basis with fresh new content. Some bloggers add
new content once a week while others blog daily or multiple times per
day. This is where increased search engine rankings come into play.
Since there is always fresh new content the site is given heavier
weight than if no new content were provided. This results in higher
search engine rankings and increased traffic.
A ping is simply a program that sends
out a message to another server or computer in order to get a response.
So, for instance, if you update your blog you want to ping the search
engines so your pages are indexed and your site ranked higher.
Why Blog and Ping?
You probably know that if your website
does not show up in the search engines you are unlikely to get a ton of
a traffic, and if you have a website you want traffic. So, the best
thing to do is write a regular blog, ping the search engines, and your
site will get indexed significantly faster than it would otherwise. By
putting in a little bit of extra work you are getting your site indexed
with the search engines and inevitably more traffic.
There is a lot of free blog software
out on the Internet that you can simply link to your site and start
blogging. Including RSS feeds, which are the pings, means the search
engines are going to know you are out there and as a result start
indexing your site. So, if you want to increase your traffic start
blogging and pinging and you will see a difference in traffic in a